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What Top Talent Looks for in Your Company Brand

Starting and growing a new business comes with many challenges.  One of the big challenges for your startup as you enter the growth stage is to attract top talent.

When you are competing with larger corporations for the best talent, it’s important to know what top talent is really looking for in your company brand.

What does the future look like for your company?

You will find that much of today’s top talent is willing to take a chance on a startup business if they can see a promising future for that startup.

One of the key reasons that top talent is interested in startup companies is due to their chances of fast growth versus the slow and methodical growth of larger corporations.

As a startup company, you have an excellent chance to attract top talent by simply advertising and displaying the fast track growth opportunity that your startup has in front of it.

How does your team contribute to your company’s success?

Top talent is interested in being an instrumental part of the success of your company.  They will want to know and understand the part that your team plays in the success of your startup.

Are opinions heard and valued throughout your team? 

Does your startup have an open environment where questions and thoughts are freely spoken? 

What is the purpose and personal contribution of each team member when it comes to the success of your business? 

Being able to answer these questions with ease is going to be one of the game changers for your startup when it comes to capturing the attention of top talent.

What is the career growth opportunity?

Not only is top talent interested in your company’s future, but they are also very much interested in the future of their career if they are a part of your company.

One of the many reasons why top talent is open to considering startups over large corporations is simply due to the fact that a successful startup will offer the chance of fast career growth.  Many larger corporations do not offer this quick career growth simply because they are well established with key players already in place.

By understanding the opportunity of fast career growth within your startup, you will achieve the upper hand over your competition when attracting top talent.

Are you flexible?

Top talent is looking for flexibility.  This should be no surprise to you, as you will find many articles and much advice on this when it comes to retaining employees.

As a startup, you are likely able to provide your employees more flexibility when it comes to time off, opportunities to work from home, and the chance to work hours that better accommodate their personal life.  Many larger corporations will not offer this type of flexibility to their employees, so this is an excellent way for your startup to stand out among your competitors.

How do you share all of this with top talent?

By this time, you are probably wondering exactly how you can get the message out to top talent that your startup offers what they are looking for. Being active on social media and taking advantage of all public speaking opportunities will help to put your company brand out there so that it is clearly visible to top talent.

What are some other things that you believe top talent is looking for in your company brand?