It’s that time of the year again—when all of us here at Spark Hire make our predictions for what can be expected for the staffing and recruiting industry in the upcoming year. After a ton of research and hours of analysis, Spark Hire recently published the whitepaper entitled “The 2015 Staffing Industry Trend Report” which details the importance of active and innovative staffing solutions.
A few trends will remain the same as last year, like social, mobile, big data, and video interviewing for staffing firms—and will continue to see a rise in usage throughout 2015. “In 2015, the way staffing and recruiting professionals reach their candidates will need to be adjusted and advanced by utilizing new strategies that attract top notch job seekers,” says Josh Tolan, CEO of Spark Hire. In this whitepaper, staffing and recruiting professionals will learn how these advances will help increase placements, drive more revenue, and ultimately beat the competition.
One of the greatest adjustments we can expect to see in 2015 is the focus on passive candidates. Since there are more passive candidates than active (75 percent of professionals categorize themselves as passive candidates) the way we communicate and market to candidates will change. We will start to see more and more recruiters target those who aren’t necessarily looking for new opportunities, but would still be open to taking one if the right opportunity presented itself.
Another new up-and-coming trend to watch for in 2015 is gamification. This is a new one for many staffing and recruiting professionals, but can prove to be extremely important to attract the type of candidates they are looking for. Making the recruiting process more appealing to candidates by engaging them in game-like behavior (like points, rewards, and badges) will be a powerful tool to better assess job candidate’s ability to accurately complete challenges. Recruiters will also spend more time on these marketing opportunities to better show what job seekers can be a part of—making the candidate experience more enticing.
To see the full report, download the new whitepaper, “The 2015 Staffing Industry Trend Report,” from Spark Hire to learn more about the advancements recruiters and staffing companies can expect in 2015.