Most job seekers will visit dozens, perhaps hundreds, of websites before their job search comes to an end. Unfortunately, a lot of those websites are terrible. Websites that are difficult to navigate, unattractive, or out-of-date can deter job seekers from applying to your open positions. Fortunately, you don’t have to lose top talent during the online recruiting process; just follow these simple website tips. Here are 4 things that job seekers want from your website:
Ease of Use
Your website has to work well. Forget job seekers. For the sake of your own sanity: your website has to work well. This means that all of your links have to work, your site directory has to be useful, and any embedded images or videos need to display correctly. Beyond that, your website needs to be intuitively designed. Your online recruiting strategy shouldn’t leave job seekers struggling to find your company employment information. Here are some more specific website tips for making your company website easier to use.
A pleasing web design goes hand-in-hand with ease of use. However, it is separately important for this simple reason: an unattractive website is bad for your online recruiting strategy. Job seekers are accustomed to well-designed websites on the rest of the internet; they will expect the same from your company website. An unattractive website looks unprofessional, and implies that your company is behind the times.
Being actually behind the times can be even more troublesome for your online recruiting strategy. Outdated job seeker information is obviously bad. Your online recruiting strategy won’t do you much good if you don’t keep up-to-date job opportunities posted on your company website. However, it’s also important to keep the other areas of your website updated. Old dates on company blog posts, outdated news stories, and inaccurate industry information all show job seekers that your company lacks a strong digital presence.
A Look at Your Company Culture
Finally, job seekers want to learn about your company culture from your website. An online recruiting strategy should show job seekers the best parts about your company; your company website is the best place to start showcasing your company brand. Display current news stories about how your company (or its affiliates) are interacting in your community. Include photos, blog posts, and mission statements that best advertise what your company is all about. Tastefully plug any recent awards with pull-quote boxes, or commend individual employees. When it comes to website tips, the best advice is to make sure that your company website represents what your company is all about. That’s what job seekers really want from your company website (and for it to not freeze up their computers!)
What website tips do you have for attracting job seekers? Tell us your best website tips and online recruiting strategies in the comments below.