Human Resources Blog - Spark Hire

Recruitment in the Digital Age: 3 Ways to Use Blogs

When it comes to online recruiting and talent acquisition, blogging may not seem like the obvious choice for attracting top talent. However, if the digital age has revealed anything to us, it’s that tech-savvy users want more — more social media, more access and more content. references research from Ask Your Target Market, which found that 50% of people read blogs and half of those are reading content related to their industry.

With that said, it’s time to start thinking and planning for a company blog in order to attract today’s job seekers. Get started with these three tips.

1.  Get the word out about your company.

First and foremost, a blog works to get word out about your company. This is vital to your recruitment efforts as more and more job seekers search for opportunities online. Along with social media, blogs work to get information out there about your company, allow you to dialogue with those in your industry and share insight into the daily operations of your company and the people that work there.

In addition to providing exposure, blogs have a more technical significance as well. By including industry keywords in your blog posts and other search engine optimization (SEO) techniques, you’ll push your company to the top of the Google search rankings. In doing so, you’ll reach a broader base of visitors and users who are not only interested in your industry but engaged as well.

2.  Dialogue about your industry and company.

A blog also works to showcase your industry and your role in it. Your website can only say so much without being overwhelming, but with a blog, there are no limits to the content you can have. In this respect, you can have a very big voice within your industry.

Hard-working, motivated professionals in your industry will be actively searching for content that makes them better at their jobs. Your professional insights, made public through the blog, can help to shape these professionals and put you at the forefront of educating and mobilizing a new generation of workers within your industry. And when the time comes for them to jump ship at their current company, they’ll be looking to join your ranks because you’re a step up from the rest of the industry.

3.  Show a personal side to your company.

Finally, blogs can mobilize your recruitment efforts because they act as a looking glass into the day-to-day operations of your company and the people that work there. In today’s job search, candidates want to work for a company that is transparent, welcoming and innovative. encourages companies to include guest posts from team managers, recruiters and other employees, which provide an inside look into the company culture. That, along with your industry insights and overall exposure, will work to recruit your industry’s top talent.

Do you think blogs are vital to recruitment efforts — why or why not? Share now in our comments!

Kathryn Randolph

Kathryn is a freelance writer currently living in Chicago, Illinois. She holds a B.A. in English Writing from DePauw University and has five years experience writing for major job search and higher education websites. When she's not writing for the web, Kathryn is hanging out with her new baby girl, traveling, cooking, reading and running. She believes that the perfect job is out there for everyone and hopes to help Spark Hire job seekers discover their career passion and pursue it.