Human Resources Blog - Spark Hire

How Hiring Has Changed and What You Need to Know

Finding your next great employee is a much different process than it was 10 or 20 years ago. Social media, video interviewing, and smartphones have made it easier to reach a much wider pool of people, but these tools have also made it necessary for a hiring manager to alter his or her strategy in order to effectively get a job posting in front of the most talented candidates. If you’re looking to keep your business filled with top tier employees, consider using these strategies:

Incorporate social media

Social media is no longer just for staying in touch with college friends or taking quizzes about which kind of donut you are. It can be a useful way to connect with potential employees about job openings within your company. You already know that people are spending more and more time online, so why not join them there? Use sites like LinkedIn and Twitter to post your job opportunities. You can also discover industry-specific sites and post about your openings there. Think about the places where potential employees would spend their time, and make it a point to have a presence on those sites.

Use video interviewing

With time becoming increasingly precious, video interviewing is an important tool for hiring managers looking to fill open spots. Instead of having to pay to fly candidates in, or trying to juggle schedules to fit in time for an interview, potential employees can pre-record answers to interview questions at their convenience. You still get to hear their responses and see their facial expressions, but the entire process is much easier for everyone involved.

Realize that job seekers’ priorities have changed

In the past, if you wanted to land the most talented professionals in your industry, you had to offer them a fatter paycheck than any other company in your business. Big salary guaranteed big talent. That has changed over recent years, and it looks like it will continue to do so. Money matters, but so do other things like the atmosphere within the office, flexible scheduling, and other perks. Even if you can’t offer the biggest salaries in your industry, you can make up for it in other ways, thus landing great team members.

How have you adjusted your hiring strategies in recent years? Let us know in the comments!

Image: sabelskaya/

Lauren Levine

Lauren Levine is a copywriter/blogger who contributes to a number of magazines and websites including The Frisky, USA Today, and others. She also authors her own blog called Life with Lauren. She loves cooking, anything on the E! network, and is trying to convince herself that running isn't so bad.