If you’re a smaller operation, you may find that recruiting isn’t as easy as it would be if you were a major corporation. However, this doesn’t mean that you have to give up when it comes to finding top-tier talent to join your team. When you reposition your business and rethink your recruiting efforts, you’ll find that you’re able to get the best and the brightest, even if you’re not a Fortune 500. Here’s how to do it:
Know that there’s a desire for smaller work environments
In years past, it was all about working for the biggest name out there. However, that has since changed, as employees’ values have shifted. Many potential hires, especially recent graduates, are focused on the kind of work environment they will be joining, and not simply what looks good on their resume. It is often easier for smaller organizations to offer more perks than the big guys, thus making heading to work more pleasant. Use this to your advantage, and don’t apologize for your business. There are plenty of people who want to join a smaller organization such as yours.
Focus on relationship building, particularly at colleges
Because so many talented recent graduates are interested in smaller companies, put yourself where these candidates will be. This means getting in good at on-campus career centers. Take the time to have an in-person meeting at these spots, and explain the benefits of working with your company to the people who staff these facilities. When they believe in your offerings, they will sell your company to their students more effectively.
Know what sets your business apart
In order to compete with larger organizations, you need to have a compelling story to tell. Employees should know why they’d want to get invested in your organization, and should hear about what you can offer them that no one else can. Whether it’s the business’s involvement in philanthropy or a unique office setup, make sure your story is distinct enough that your voice gets heard.
Don’t leave your job descriptions looking blah
You only have a few seconds to get a candidate’s attention as they scan your job posting, so make sure you’re sending the right message. Instead of writing a job description that is generic and yawn inducing, make yours stand out. Give it some personality, and make sure it reflects the company’s values. This unique ad will catch the attention of people who are looking to exercise their creativity in a unique workplace that isn’t just a traditional office.
Just because your company is smaller than other competitors in your industry, doesn’t mean that it’s any less desirable. Figure out your business’s unique selling points, and then make them known to recruits.
How do you make sure your business stands out among the competition? Let us know in the comments!