Human Resources Blog - Spark Hire

Pinterest Isn’t Just For Recipes Anymore: How to Use it to Recruit

We all know that Pinterest is perfect for those looking to try new foods or get crafty at home, but this site can actually be a powerful recruiting tool too. Though it may not seem like it, Pinterest is quickly becoming a hot new strategy for those looking to get in touch with top-tier talent. Here are some ways that you can use your Pinterest board for more than just pinning workout routines you won’t actually end up doing:

Give a job a pin board

If you’re looking to recruit for a particular position, consider dedicating a pin board specifically to the opening. On the board, you can post images that sum up some of the attributes that you’re hoping to find in a candidate. You can also use pictures to illustrate the kinds of tasks that the new hire will be asked to take on. Additionally, you might consider pinning some useful resources for those who are looking to pursue this kind of job. As more and more people turn to Pinterest for professional guidance, it is important to develop a presence on the platform.

Link back to your company’s site

Pinterest is a terrific way to garner some extra traffic for your company’s site. If you pin a particularly useful article or picture, make sure it links back to your company’s site. A person who is impressed with the content will probably click to find its source, and may be inspired to get in touch with you.

Show off company culture

A recruiter can use Pinterest to illustrate the company culture found at some of their clients’ workplaces, or at their own place of employment. Pin pictures of company outings or the office space itself. These images will pique a person’s interest, and are far more effective than simply writing a message that says, “This company is laid back.”

Incorporate video

Still pictures and text can make it difficult to get a real sense of what a company is like. Pinterest allows users to incorporate video, which enables them to create a 3D picture of that particular organization. Instead of having to hope that your words are doing the business justice, let a short video get the message across.

When you begin to incorporate Pinterest into your social media recruiting routine, don’t forget to continue to continue to attend to your profiles on Twitter, Facebook, and LinkedIn. Some candidates prefer Pinterest, while others are heavily involved with Twitter. Making sure you are active on all of the major social media sites will help to boost your recruiting efforts and land you top-notch talent.

Lauren Levine

Lauren Levine is a copywriter/blogger who contributes to a number of magazines and websites including The Frisky, USA Today, and others. She also authors her own blog called Life with Lauren. She loves cooking, anything on the E! network, and is trying to convince herself that running isn't so bad.