There’s a lot of focus on what an employer’s looking for during the hiring process, but the potential employee’s point of view is an important one to consider too. While it’s necessary to understand what makes a candidate stand out to a hiring manager, it’s equally as beneficial to learn what draws talent to one organization over another. Here are some of the elements that potential new employees want to see from your company:
A positive company culture
In years past, new hires cared about salaries and benefits and that was about it. While these elements still matter, things have changed a bit for potential new hires. In addition to their compensation, they want to know what their daily life will look like should they come on board. They want to know that they’ll be working in a positive and supportive place where they feel like they can grow. To illustrate this, a recruiter can showcase a business’ recent events, training sessions, retreats, and other elements that make the company unique. Speak about how the company can enhance that person’s professional life, and how their personal life (including passions and long-term goals) fit in there.
Perks and benefits
Do you give free coffee on Fridays? Allow pets in the office? Make that known. Even subtle perks can speak volumes to a person who is considering joining that organization. Small steps count when it comes to earning a second look from a talented professional. The perks don’t have to be hefty to make a difference.
Work that means something
Talented professionals take great pride in their work, and they want to know that you do too. To pique a potential new employee’s interest, show them how their work fits in with both long and short-term company goals. Let them know why what they’ll be doing matters. It’s also helpful to illustrate some of the impressive work that the business is already doing. This further shows that this person will be spending their days creating great work, not waiting for the clock to hit 5 p.m.
We all know that management can make or break a company, so show a potential new hire why your team of leaders stands out. Highlight your management team and go over their short and long-term goals. A potential new hire wants to know that they’ll receive mentoring and guidance, so let them know how and why the managers value their employees.
When you’re talking with a professional you’d like to hire, make sure to give a 3D view of your company. Benefits and days off count, but give them an accurate sense of why they’d enjoy coming to work each day at that business.
What are some of the components of your business that you emphasize to potential hires? Let us know in the comments!