2 Ways to Establish Your Company’s Culture

As a leader, it’s up to you to set the tone in your office, ensuring that employees feel positive and productive when they walk into work every day. Many managers underestimate the importance of company culture, but in today’s business world a strong company culture can truly make or break the success of that business. Not only does a positive company culture encourage productivity, but it can also become a useful recruiting tool. If you’re looking to establish a strong culture within your organization, consider these tips:

Work off of a core cultural statement

There should be a driving idea or principle behind everything that your organization does. This concept shapes how you interact with clients, attract new talent, and grow the business in the future. This is a highly important part of your business, so take some time to think about what this phrase or concept should be. Once you’ve decided on it, make sure that it’s well articulated to all employees. When everyone is on board and working toward the same goal or vision, it makes the business much more cohesive.

Come up with a few words or ideas that illustrate the essence of your business

In order to really reinforce what makes you different from your competition, you’ll want to start to establish your own vocabulary within your office. Think about the kinds of ideas, phrases, or descriptive words that reflect the kind of work you do. Make sure that everyone is aware of these terms and try to use them often. When everyone within your office is on the same page about the feel of the work you’re doing, it helps to keep the team moving toward the same vision.

When you’re establishing the driving ideas behind your company culture, it’s highly important to get your core team members and management on board. When a few key players don’t seem to agree with the ideas about what the company stands for, it’s easy to see tension arise as the weeks and months go on. Over time, this can lead to a rift within the organization, and may lead to various factions or cliques forming within the office. While not everyone has to agree on every tiny detail, for the most part your core players should be in full agreement about what your company is all about.

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