Social recruiting continues to be a huge trend within the staffing industry. Specifically, social professional networks, such as LinkedIn, are expected to become an even more necessary tool to be included in a staffing pro’s toolbox. In the past 4 years, utilization of these networks have increased by 73 percent making them the fastest-growing global source of quality hires.
Online professional networks were created primarily to connect job seekers with staffing pros, recruiters, and employers; unlike social media such as Facebook and Twitter which encourage more casual interaction. As more staffing professionals begin to realize the benefits of being on sites like LinkedIn, it’s important that they consider social professional networks best practices such as the following:
Make sure you have an appropriate profile picture
As stressed by William Hanson of The Guardian, “authenticity and integrity are key” on social professional networks. Appropriate profile pictures for these sites have a plain, neutral background. Busy backgrounds with people or loud patterns should be avoided. Moreover, photos of you partying and bathroom selfies have no place on LinkedIn — save that for your personal Facebook page. Your social professional network profile picture doesn’t need to be a professional headshot, but should be an accurate (and up-to-date!) representation of your normal, work-appropriate self.
Fill out all necessary profile information
Most people wouldn’t trust someone with a mostly blank LinkedIn profile. As Corey Eridon of HubSpot explains, a barely-filled-out social professional network profile may cause people to think:
Is this a spammer?
What do you they want from me?
How did this person find me?
Can I trust them with my contact information?
If I accept, will they start sending me unwanted messages?
“With completed profile fields, some of those questions start to get answered. For instance, if I see an invite from someone who works at a company I recognize, at least I know they’re a real live person with a job at a real live company,” says Eridon. “If they’re in a similar industry, even better — it makes sense that we’d want to network together.”
Only publish meaningful posts…DON’T BE SPAMMY!
Sharing your original content or articles that you found interesting and thought-provoking, is a great way to make connections with other professionals on LinkedIn. However, it’s important to refrain from publishing every single thing that you come across. Take a moment to consider if it’s something worth sharing and if it will encourage a discussion with others.
Additionally, staffing and recruiting pros should be mindful of their behavior on LinkedIn forums. They are great for engaging with other people, but Hanson of The Guardian “advises people to watch what they say.” It’s great to show your passion and knowledge about a subject, however, there’s no need to use capitals and crude language.
Provide context when sending connection invitations
It can be awkward if you’ve never met a person and send them a LinkedIn connection invitation without context. Eridon of HubSpot explains that you “don’t need to write a novel” as a short and simple message will suffice. Something along the lines of, “Hi there, Jane! Thanks for sharing that article. It was a great read and I’d like to connect and know more about your thoughts!” can ease any anxieties the other person has about interacting with you and spark a conversation.
Monitor who is checking out your profile
Don’t waste your efforts of being active on a social professional network by not reaching out to people who are checking out your profile. LinkedIn notifies users when someone has viewed their profile. Take the time to send messages to people that have looked at your page and inquire about what is they need from you.
There is a large population of job seekers on social professional networking sites today, thus, it’s crucial that staffing and recruiting professionals take advantage of these online platforms when searching for and placing great talent. Connecting with a potential superstar employee for a client could mean just a few clicks and sending a short message. However, the ability to properly conduct one’s self on sites like LinkedIn could make or break that connection, therefore, best practices should be considered.
Be sure to check out our whitepaper “The 2015 Staffing Industry Trend Report” for more tips!