Human Resources Blog - Spark Hire

6 Ways to Engage Candidates on Social Media

Social media is all the rage when it comes to attracting top talent. Almost everyone is on social media whether they are active job seekers or passive candidates. Having marketing access to those passive candidates is what makes social media platforms a recruiting goldmine.

If you want a chance at top talent before your competitors, it’s important that you are engaging candidates on social media.

1. Be Active

Your first step to engage candidates on social media is to be active. Make sure that you have someone dedicated to keeping your social platforms updated each day. If you are not visible or lack responsiveness you will quickly fade from the mind of candidates and from their social feed.

Make sure your activities are devoted to more than just one social platform. Include Facebook, twitter, LinkedIn, Google+, Instagram, etc in your social media strategy.

2. Share Information about your Team

If you want to catch the attention of top talent, you need to show them why they should want to work for you.

Be sure to include information on each social platform about your team and company culture. Photos and updates of charity involvement, team building events, and just general photos of your work environment are things that can attract top talent and keep them engaged with you on social media.

Don’t be afraid to get crazy with this! Share silly or fun photos of your team – most people like to see things that make them smile on social media.

3. Share Valuable Information

If you are only sharing information about you and your company, you are missing a huge engagement opportunity.

Make sure that you are providing valuable information to potential candidates you are targeting. For example, if you are searching for candidates with experience in High-Tech industries, it is smart for you to share news articles or information pertaining to that industry. Ask your followers what they think about certain topics or news updates – get them to respond back to you.

4. Post Job Opportunities

Share your job opportunities through social media outlets. Even if your following doesn’t have the right experience, asking for referrals can get them engaged in recommending referrals and helping you find the right person.

5. Create Polls

Try creating polls related to your industry and sharing them through your social media platform. When your followers respond, you will have a greater idea of their interests and how to better engage them in the future.

6. Ask Candidates to Share

Ask candidates questions on social media. For example, make the most of holidays and ask candidates to share photos from their holidays.

When you ask candidates to share on social media, you are showing that you are interested in them. When it comes to social media, it’s all about sharing and communicating.

What are some other ways you could engage candidates on social media platforms?  Please share your tips in the comments below.

Julia Weeks

Julia is a skilled Recruiter with over 8 years of experience in sourcing, interviewing, and hiring within many industries globally. She works closely with hiring managers and job seekers to understand needs and desires, while offering guidance and ensuring the right fit. When not recruiting or writing, Julia enjoys spending time outside cycling, taking her dog for walks, or honing her sailing skills.