Human Resources Blog - Spark Hire

Desirable Company Traits that Job Seekers Love

As businesses compete for top talent, it becomes increasingly important to understand what potential employees look for in a company. While a desirable salary and a comprehensive benefits package matter, there’s more to landing the best in the business. A few other major traits that potential new hires will be looking for include:

Positive reinforcement

Employees don’t want to work for a company where they won’t be recognized. They want to put in the effort, but get rewarded for it. This could be in the form of regular bonuses, compliments from managers, and extra vacation days. When employees receive regular recognition for their hard work, that place of employment becomes much more desirable.


As telecommuting becomes more and more popular, many employees are looking for flexibility at their jobs. Whether this means having the option to work from home or getting to set their own hours, this kind of freedom is highly appealing to potential employees. They don’t want to be chained to a desk, and appreciate companies that embrace this mentality.

A pleasant corporate culture

With people spending a major chunk of their day at work, company culture matters greatly. If your employees dread heading into the office everyday, productivity suffers and turnover rates begin to skyrocket. In order to attract the best candidates, make sure to keep the focus on the environment found within your office.

Room for growth

In order to recruit top-notch talent, you want to make sure that your company provides plenty of growth opportunities. This allows that individual to progress as the years go on, thus keeping turnover rates low. Ensure that you’re not creating dead end jobs, and that your company is a place where a person can spend their career.

How do you make your company stand out to potential new employees? Let us know in the comments!

Lauren Levine

Lauren Levine is a copywriter/blogger who contributes to a number of magazines and websites including The Frisky, USA Today, and others. She also authors her own blog called Life with Lauren. She loves cooking, anything on the E! network, and is trying to convince herself that running isn't so bad.