How to Capitalize on Mobile Recruiting Techniques

If you’re like most people, your phone has become an extension of your body. You bring it everywhere with you, and may even feel naked without it. Because we’re becoming a phone-dependent culture, it’s no surprise that recruiting efforts have become increasingly phone-focused too. But is your mobile platform as appealing as it should be to potential employees? When you’re working on your company’s mobile recruiting efforts, keep these points in mind:

• Optimize your site accordingly: Many companies invest thousands of dollars in beautiful websites, but forget to take a peek at how these sites look on a mobile phone. They may be disappointed to notice that the site they worked so hard on doesn’t look quite so appealing when it’s loaded on a cell phone. Unfortunately, this fact may lead to a poor user experience and may cause a person to quickly navigate away from your site. In order to optimize your mobile recruiting efforts, make sure that an individual can actually enjoy using your site on their phone.
• Promote mobile productivity: People are much more transient than they used to be, and want their job to be able to go with them wherever they go. In order to appeal to both current and potential employees, you’ll want to ensure that your company becomes tech savvy. There are dozens upon dozens of productivity and work-related apps available in the iTunes store today, indicating that plenty of companies understand the importance of this “work from anywhere” mentality. In order to recruit the best talent, illustrate that you embrace technology and want new employees to feel flexible.
• Don’t forget about social media: Many companies know that sharing job postings via e-mail is important, however, they often forget about incorporating social media as they get the word out. Send out an e-mail blast, but also tweet out a mention about the job and post something on LinkedIn too. The people you want to hire are probably social media enthusiasts, so you need to get your business in places where you know they’re hanging out when they have free time.

Though mobile recruiting may be a relatively new trend, it’s important that business professionals embrace it quickly in order to ensure that they continue to bring top-tier talent on board. If you ignore candidates who may be browsing your site on a smartphone or who use social media to find out about jobs, you’ll be missing out on a talented pool of applicants.

How do you ensure that your company’s mobile recruiting efforts are up to par? Let us know in the comments.