Human Resources Blog - Spark Hire
The Recruiting Reel with Alison Hadden

The Recruiting Reel Episode 5: How to Build a Successful Recruitment Brand

This episode of The Recruiting Reel features Alison Hadden, the Head of Brand Strategy for Glassdoor. Glassdoor is used by millions of employees and former employees to anonymously review companies — so who better to discuss recruitment branding than an employee satisfaction industry leader?! If you’re looking to significantly improve your employment brand, this is an episode you don’t want to miss!

Here’s the transcript of the episode:

Josh Tolan: Hey everyone, this is Josh Tolan, the CEO of Spark Hire, the leading video interviewing platform used by thousands of organizations around the world.

And this is The Recruiting Reel, a video series in which we discuss real recruiting challenges with prominent recruiting experts so you walk away with actionable tips you can apply to your own recruiting.

The expert on today’s show is Alison Hadden, the Head of Brand Strategy for Glassdoor. Alison comes to the show with 15 years of experience in leading integrated marketing, brand, and enablement strategies for rapidly-scaling businesses. She’s an engaging speaker who has given top-rated presentations in the US, Canada, the UK, and Australia.

She’s a bona fide brand evangelist and we’re thrilled to have her on today’s episode which is… How to Build a Successful Recruitment Brand. And it’s about time for me to stop talking so you can start listening to the branding guru herself, Alison Hadden.

Alison Hadden: Hi there, this is Alison Hadden, and I am the Head of Brand Strategy here at Glassdoor. And in answering the question “What is my number 1 tip for building a successful recruitment brand,” I really think that it begins with transparency. And being transparent as an employer.

Presenting a really authentic view of what it’s really like to work for your company — and not just doing it via the traditional company communications channels, like your careers site or conversations with recruiters, but by actually giving employees a chance to share their experience as well.

Edelmen puts out an Annual Global Trust Barometer Survey every year, and what they found in this years report in 2015 is that actually employees rank among some of the most trusted influencers when communicating about their company’s engagement and integrity.

As a company, by empowering your employees to have a voice, be it by encouraging them to provide reviews and ratings on Glassdoor or even giving them other messages to promote via social channels, you as a company are essentially showing candidates that you’ve got nothing to hide. If there are areas of improvement, you’re listening and working to make them better. So that’s what today’s candidates want.

According to our most recent member survey of over 30 million members that we’ve got on Glassdoor, 96% said they want to work for a company that embraces transparency. So, empower your employees, get engaged in the conversation, and that kind of transparency and authenticity will help you build a successful recruitment brand.

Josh Tolan: Love, love, love. Ok, this is how I see it. There are no better brand promoters or detractors than your employees themselves. By embracing transparency about life at your company, you’re either a) using the power of your super happy employees to attract top talent or b) identifying areas for improvement that you take action on. Either way, you’re letting potential employees know that employee engagement and happiness truly matters at your company.

I want to thank today’s expert Alison Hadden for coming on the show today. I encourage you guys to go to to learn more about their services for employers and to see some examples of companies that are already embracing transparency to build their recruitment brand. Follow Alison on Twitter @AlisonHadden and connect with her on LinkedIn using the URL below.

Thanks for watching The Recruiting Reel — for more HR and recruiting related content, head over to and subscribe to our newsletter. Also, follow us on Twitter, @sparkhire. And subscribe to our YouTube channel to be the first to know about the newest episodes of The Recruiting Reel.

Thanks again for watching, we really appreciate it, and happy recruiting!

Josh Tolan

Josh Tolan is the Founder and CEO of Spark Hire, a video interviewing platform used by 6,000+ customers in over 100 countries.

1 comment

  • Employees are the lifeblood of any company, so it should not come as a surprise to anyone that what they say matters. These employees represent their companies even after their shift, or during days off. If outsiders see how upbeat and positive these employees are about their companies, then that’s a good sign that they’re being taken care of. That’s better than any kind of HR gimmick that companies might choose to pull off.