Nicole Nicholson
Let’s be real here, shall we? Company advertising today can be pretty expensive. Of course, utilizing social media and email is virtually free, but if that’s your only form of marketing then you might want to rethink your marketing strategy a bit. In any case, paid advertisements can add up and be costly to your company. That’s why it’s important for companies to take advantage of all of the free marketing outlets that are out there. One of the best and easiest ways to market your company is with a company video. It’s easy, fast and you can put your company name out there in minutes. So let’s take a look at four of the benefits to creating a company video on Spark Hire.
1. Free Marketing
This is definitely at the top of the list. After all, we were just talking about how pricey company marketing can be sometimes. It’s very easy to create and you can consolidate with other people on your team to decide what points you want to cover in the video. If you want to talk about how you have a stellar customer service team you can easily do that. If you are a creative-based company that wants to showcase past projects you can do that too. You cant beat free, and you can’t be easy either, can you?
2. Make Your Company Personable
Having a video to share with customers or other companies is a great way to showcase your company’s culture. Allowing others to see into your company, and perhaps your work environment, is intriguing and will likely spark more interest in what your company does and how you operate. When you don’t know anything about a company, it’s difficult to build any kind of interest. However, if you are able to catch a glimpse of how life is in your office then you might just gain a few more interested clients or job seekers. Reading a small written blurb about Company X isn’t as intriguing as watching a video that conveys the same message. Which would you rather do?
3. Up-To-Date Technology
Utilizing video technology in the hiring and job search process is a relatively new concept. In today’s market, in order to rack in the best talent and have the highest talent you need to be utilizing the latest technology. By creating a company video you are showing job candidates, clients and other companies that you are up-to-date and familiar with the latest technology.
4. Easy to Share
How many times have you had to come up with a company description for a job post or for a client? Perhaps you only had to do it once and simply used the same one across the board. That makes sense, but after awhile it gets boring and you will want to switch it up a bit. Perhaps you want to let someone know what kind of company culture you have but aren’t quite sure how to describe it. That’s when you can use a company video to do the work for you. Plus, once you already have one created it’s as simple as grabbing the URL and sharing it in an email. It’s also easy to post it in a job description or post.
So the consensus here is that creating a company video is both easy and certainly beneficial. When it costs nothing to create, why not create one now?
Does your company utilize a company video? What do you think the benefits of it are? Do you find that there are any disadvantages? Let us know below in the comments section.
Lauren Levine
