Julia WeeksThere are many different ways to go about recruiting candidates. However, if you want to be sure to target today’s top talent you need to advertise your company culture through social media.
Today’s top talent is interested in not only a good paying job, but a career with a company that has a welcoming culture.
There are 6 ways to make sure you are clearly showcasing a positive company culture through social media.
1. Get onboard with social media
The first step is to make sure your company is on various social media sites. Simply having an account on Facebook or LinkedIn is not enough. If you want to be sure to target a larger audience you need to also be on Twitter, Google+, Instagram, Pinterest, etc.
Different people prefer different social media platforms. If you don’t want to miss out on advertising to any of your target audience you need to have active accounts on many different social media outlets.
2. Share workspace photos and videos
Don’t be afraid to show the public what your workspace looks like.
Take photos and videos of your staff at work. This allows your audience to see how your business operates and what your company looks like beyond the typical flashy brand advertisements.
3. Highlight your employees
Highlight your employees via social media outlets. Take photos or videos of your “employee of the month” and share some information about that employee. This allows your audience to get to know the people who make up your culture and business.
4. Show photos and videos of special events
Don’t forget to make sure that you always have a camera at trade events or charity events that your company takes part in.
Being able to share photos and video of your team taking part in trade or charitable events can demonstrate where your company’s interests lie. Remember to ask what the hashtag is they are using for the event. This is networking 101. From there, upload your photos or videos to social media using the hashtag to let others at the event know you were there too! Check out this vendor video we did with InsightSquared at the 2015 Staffing Industry Analysts Executive Forum.
5. Share information on company products and services
Make sure that you mix into your social messaging the actual products and services that your company provides. This includes resources like whitepapers, eBooks, or industry specific reports.
Provide photos, video, and links to your website so that anyone can easily research what your business does.
6. Be responsive
The most important thing to remember when showcasing your company’s culture on social media is to always be responsive to your audience.
When you receive comments or private messages it is key that you respond quickly. This demonstrates that your company culture is engaging and responsive, which is key to successful cultural advertisement online.
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What are some other ways you might demonstrate your company’s culture through social messaging? Please share your tips in the comments below.
Josh Tolan
