Human Resources Blog - Spark Hire

How to Foster Employee Loyalty

How to Foster Employee LoyaltyEmployee loyalty makes a huge difference in your company’s overall success. When your team members feel loyal to your organization, they’re more productive, they treat customers better, and they create a positive working environment for everyone. Managers play a direct role in how loyal employees feel to that business. Here are some ways to ensure that your staff members develop a connection to your company:

Give them honest, updated information about what’s going on

Whether it’s big stuff, like a merger or a sale, or smaller things, like changes being made to the cafeteria, when your employees are kept in the loop, they know that they matter and are respected. In turn, this helps them to feel happier and more loyal to your business. When team members are constantly wondering about what’s really going on within the company, they feel highly disconnected, making it easy for them to turn on your business should another opportunity present itself.

Value employees’ ideas

Want your team members to be loyal? Start treating them like equals and not just minions or cogs in the wheel. Listen to their ideas and suggestions, offer praise when it’s earned, and work to build camaraderie within the office. When people feel as though they’re truly part of a bigger group, they’re more likely to want to stick with that team.

Allow people to advance within the organization

Many businesses actually encourage talented people to go elsewhere and don’t even realize it, because they fail to present growth opportunities within that organization. If an individual feels like they’ll never get more responsibility or money unless they leave your company, they’ll probably be on a continuous hunt for other opportunities. However, when you make it possible to grow and develop within your business, you eliminate the need to look elsewhere.

Find out what matters to your team

For some people, salary is the most important aspect of a job. For others, it’s about a flexible schedule or vacation time or office perks (free coffee, for example). In order to foster employee loyalty, find out exactly what matters to your team members, then do your best to offer this to them. When your employees feel like their needs are being met, they’ll remain loyal to your business.

How do you promote loyalty among your staff? Let us know in the comments!

Image: AndreyPopov/

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Lauren Levine

Lauren Levine is a copywriter/blogger who contributes to a number of magazines and websites including The Frisky, USA Today, and others. She also authors her own blog called Life with Lauren. She loves cooking, anything on the E! network, and is trying to convince herself that running isn't so bad.