Human Resources Blog - Spark Hire

4 Ways to Make Your Online Job Posting Work for You

4 Ways to Make Your Online Job Posting Work for YouOnline job recruitment has its advantages and disadvantages. For one, it’s easy to get the word out about open positions within your company. On the other hand, though, you get more than your fair share of unqualified, vaguely interested candidates.

With the right steps, presented by Find the Edge, you can target your job postings to tailor the message to worthy potential candidates, which will in turn manage the incoming pool of applicants a little better.

1. Know your audience. You have the perfect candidate in mind. Now, advertise this job to that person. Call out the desired skills and experience you’re hoping for. The more detailed you are in the job description, the closer to your perfect candidate the applicants will be. With that, try to think like the candidate as well. Where online will they be searching for jobs? What job title will they be searching for?

2. Get technical. Using SEO techniques and keywords will push your job posting to the top of boards as well as online search engines. Fortunately, you don’t have to be an SEO specialist to accomplish this. Use the Google Keyword Tool to identify keywords for your particular job and descriptions. Then, insert that keyword or words three to four times throughout the description, every 100 words or so.

3. Woo your candidates. Chances are more likely than not that there are other jobs out there similar to what you’re posting. There are certain ways to make yours stand out and that includes highlighting the benefits like flextime and salary within your job description. Talk to your current employees and get their input on attractive perks for working at your company. Don’t make these the centerpiece, though. Just add them as a little garnish.

4. Go viral. Find the Edge reports that including a video with your job posting increases the application ratio from 10% to 26%. That’s because it keeps potential candidates on your job page for longer. They will stay for anywhere from one minute to six. Also, videos are key to helping your job posting increase in search rankings. Besides videos, it’s important these days to include social sharing features on your job descriptions. This way, more individuals can share with friends and family that they know would be well qualified for your job posting.

These days, finding the right candidate takes just as much work as finding the right job. You have to be detailed while being concise, intriguing while being professional and most importantly, patient. The right candidate will come along, but until then, you need to do everything you can to be sure you’re reaching the right audience.

Are you satisfied with the results of your online job postings? Spark a conversation below!

IMAGE: Courtesy of Flickr by koalazymonkey

Kathryn Randolph

Kathryn is a freelance writer currently living in Chicago, Illinois. She holds a B.A. in English Writing from DePauw University and has five years experience writing for major job search and higher education websites. When she's not writing for the web, Kathryn is hanging out with her new baby girl, traveling, cooking, reading and running. She believes that the perfect job is out there for everyone and hopes to help Spark Hire job seekers discover their career passion and pursue it.

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