Social media strategies can seem easy. You send a bunch of tweets, you make a bunch of Facebook friends, you become the master of social hiring…right? Maybe not. When it comes to your social media hiring strategy, more is not always better. In fact, there are a few important “don’ts” when it comes to social hiring. Here’s what NOT to do with your small business social media strategy.
Small business hiring can benefit greatly from social media. It’s free, and it reaches a large audience when used appropriately. However, not all social media is right for your business. DON’T skip the research on what social media outlet will work best for your business. Facebook is great because it allows your small business to have a conversation with potential candidates. However, LinkedIn is great for creating professional contacts with people who are interested in your company. Pinterest and Instagram are good choices for businesses with graphic design interests, and Twitter is a great way to promote all of your small business hiring strategies.
Once you have all of these social media outlets at your disposal, your small business hiring strategy depends on being proactive. DON’T just react to negative comments about your company or its products. Use social media to attract followers who appreciate or enjoy your company’s work. These fans are the greatest potential for future employees who care about and can contribute to your company’s success.
By being proactive and using the right social media tools for your small business hiring strategy, you’re on the right track to some great social hiring. However, this advice also brings us to the biggest “don’t” of all. DON’T wing it. A good social hiring strategy involves choosing the right social media outlet for your small business hiring, and then setting a schedule that you can live with. Tweet, Facebook, Pin, etc. regularly, and respond to interaction from your followers promptly. A good social media strategy can build a great talent pipeline for your small business, so DON’T wait any longer to get started!
What’s your biggest small business social media “DON’T”? What annoys you the most about other small business’s social media? Or, do you know any other small businesses with a social media strategy that works? Leave a comment below, or send us a tweet @sparkhire
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