Human Resources Blog - Spark Hire
2 Ways to Market Your Candidates Better

2 Ways to Market Your Candidates Better

As recruiters, we are always looking for ways to better market our candidates in order to make a successful placement with our client.

There are two important things you can do that will help you sell your skilled candidates.

1. Create a Candidate Presentation

When you submit a candidate to your client, hopefully you are doing more than just forwarding a resume.

The candidate presentation is key in recruiting.  If you do not give your client a reason to want to speak with or even look at a candidate, then you will be a far cry from that placement you need.

Creating a professional portfolio containing details about the candidate’s experience, in addition to your professional evaluation of a candidate can be a great attention grabber for a hiring manager.  When you send over more information about the candidate such as cultural fit, hobbies, reason for interest in the job and company, as well as your reason for submitting the candidate, you are clearly giving the hiring manager a reason to look into your candidate.

Recruiting is sales and like with any sales job, you must point out the “why” to your customers.  Why should your hiring manager be interested in your candidate?  What does your candidate have that your hiring manager needs?

As a recruiter, it is important to know what your client’s hot buttons are.  You should be thinking of these hot buttons as you are interviewing and submitting each candidate.  When you have this information, you are able to hit the right buttons in your presentation which will leave your client wanting to know more.

2. Use Video

Another important way to market your candidates better is by using video.  Your first thought may be of video interviews, but you should also think of encouraging your candidates to create a video resume.  While video interviews are an excellent way to market your candidate to a hiring manager, a video resume can do wonders for your initial marketing of the candidate.

Having a video resume of a candidate to include in your presentation to your client can really help your candidate stand out.  A video resume will allow the hiring manager to quickly see the candidate’s personality and energy.  This can create more of a personal feeling to the candidate presentation which could be lacking with a standard print resume.

As always, coach your candidate on the best way to create a video resume, just as you would regard any changes made to a print resume.  Your candidate will appreciate the help and your client will appreciate the added addition of video to your presentation.

How do you better market your candidates?  Please share your tips in the comments below.

Image: Jakub Jirsak/

Julia Weeks

Julia is a skilled Recruiter with over 8 years of experience in sourcing, interviewing, and hiring within many industries globally. She works closely with hiring managers and job seekers to understand needs and desires, while offering guidance and ensuring the right fit. When not recruiting or writing, Julia enjoys spending time outside cycling, taking her dog for walks, or honing her sailing skills.