Most of us have come to expect the latest technologies to be available in the workplace so what better way to show potential employees that your company is up-to-speed than with an innovative tool like video? In the past few years video has been embraced by many companies during the hiring process as a device to discover and recruit top talent. In addition to being an extremely effective tool for attracting employees, it is also a great way to connect and learn about each candidate.
If your company would like to increase your chance of hiring the best person for the job, here’s a look at how to use video to transform your recruitment process.
#1 Video opens your company up to global talent
63% of organizations are now using video for job interviews. If you want to attract today’s most talented candidates, you’ll need to find and effectively engage with them. One of the best ways to do this is to use video to expand your reach and discover talented professionals in new markets.
The talent shortage in some areas of the world and surplus in others can be an advantage for your company. Using video as an interview tool, you can easily connect and engage with busy candidates in different cities who might not have time to meet with you face-to-face right away. It also allows you to assess talent quickly and efficiently.
#2 Video interviews can cut down recruitment costs
Traditionally, filling a new position can take 45 days on average. Not only can the recruitment process take many days or months, but filling a new position can also come with a price tag in the $1,500 – $5,000 range, depending on the organization. Opting for a video interview instead can save as much as 67% on necessary travel costs as well.
#3 Video speeds up the training process
Training videos are not a new concept. However, there are many reasons they have been used for what seems like forever when onboarding new hires. Training videos are a great way to set your new employees up for success by making their transition into the new position quick and painless.
Planning thorough training videos can help answer all of the frequently asked questions that may arise with new hires and save your HR team loads of time so they can focus on providing more personalized attention afterward. Also, training videos can be used to paint a picture of what to expect on the first day or during the first month and get your new team members ready to contribute much faster.
#4 Video helps show off your company’s career opportunities
If you want to recruit the best talent, you’ll need to prove why your company is such a great place to work. There are many ways you can use video to advertise open positions or your company’s career page. For example, more and more organizations are using recruitment videos to show off their company culture, environment, and display interviews with happy employees.
You can also use video on your website instead of long text descriptions to describe an open position. Video can be an engaging way to describe the expectations of a position and how the application process will take place. Recruitment videos are the ideal way to show the human side of your brand and can be shared across many digital platforms including your website ‘careers’ or ‘jobs’ page, social media, and even in email communications.
#5 Video gives your company the mobile edge
A recent survey by the Pew Research Center revealed that an increasing number of job seekers have filled out a job application on their mobile device, and many more search for roles while on the move. What better way to capture potential candidates on the move than with video? Hubspot also revealed that video now accounts for 50% of all mobile traffic and a whopping 50-75% of business executives view and share work-related videos at least weekly.
This shift towards mobile job seeking means many people are now looking beyond traditional career websites and application processes to find opportunities. As old-fashioned as search might seem, 80% of Internet users are using their smartphones to search the web. A mobile strategy will quickly move from being just an HR suggestion to being the core of the hiring process for many companies who wish to recruit top talent. Video can give your company an edge in mobile searches and is the perfect tool to experiment with innovation technologies such as social video and gamification in the hiring process.
Company videos that tell a story have the ability to inspire job candidates and show them the true culture and opportunities they can expect to encounter. It is quickly becoming a must-have in the recruitment process, and it will be exciting to see how new video technologies, such as interactive and 360-degree videos, will take the hiring experience to the next level.
About the author
Anish Patel is the founder and head producer of Revolution Productions, a boutique video agency that specializes in animated marketing videos, explainer videos and internal communication videos. Follow him @joinrevolution.