Human Resources Blog - Spark Hire

4 Recruitment Strategies that Should Be Included in Your Process

 4 Recruitment Strategies that Should Be Included in Your ProcessWith the many changes in technology and communication, your recruiting process must be reviewed and modified frequently.  In order to identify the best talent for your business, you must make sure that you are tapping into all methods of communication in your recruitment strategy.

 1. Smiling and Dialing

The good old recruitment days of rolodexes and cold calling alone has changed drastically.  However, that’s not to say this form of recruitment should be tossed out the window, as it is still quite effective.

If you want to personalize your recruitment strategy and have quick results, you must be “smiling and dialing” each day.  Perhaps you will talk to more voicemails than actual people, but there is a good chance that you will receive a call back or that the potential candidate will answer your call.

When you are able to physically speak to a person, this allows you the chance to make personal connections with them through conversation.  If that person is not interested in your opportunity, you will have an increased opportunity of receiving a referral from them when you are in conversation.

2. Social Media and Online Advertising

Social media recruitment is HUGE today.  There are so many different resources and we should not limit ourselves to just one.  Make sure that you are reaching out to your network on sites such as LinkedIn, Facebook, Twitter, Google+, and any other social sites that you have membership.

It is important to not only search social media sites for potential candidates, but you must also advertise via social media or other online sites that are applicable to your business or position you are recruiting for.

Take a look at the different advertising solutions online such as banner ads, job posting sites, and social media.  When it comes to social media, there are many options such as free advertisement in the form of sending out updates to your followers, posting updates in groups, in addition to paid advertisement.

 3. Video Marketing

Video advertising is a growing method of success when it comes to today’s recruitment strategy.  Consider creating a video of your business, displaying the culture, environment, and including employees in your video.  This form of advertising allows potential candidates to visually see what your company has to offer and understand why someone would want to work for you.

 4. Video Interviews

When tailoring your company’s recruitment and interviewing process, it is important that you consider the various methods of interviewing candidates in order to make your process the most effective.

Video interviewing can be a huge time saver to your recruitment process, especially when incorporating a one-way video interview within the initial stages of your interview process.  The one-way video will allow you to skip the initial phone interview with hundreds of candidates.  Rather than spend hours on the phone, screening candidates to determine if they are a fit for your position, the one-way video interview allows you to send selected candidates a list of questions which they will respond to via video.

When a candidate has submitted their responses to your questions, you are able to not only hear their answer, but also visually see their responses and replay the video.  This can help you when determining cultural fit, as you will have a better sense of the candidate’s personality when viewing their video interview.

In addition to one-way videos, you should also consider incorporating live videos into your recruitment process.  Live videos allow you to interview candidates virtually, as if you are face-to-face.  You are both able to view each other and have a conversation together at the same time.  This is particularly helpful when interviewing candidates who may not be local.

What are some ways that you ensure your recruitment strategy is effective and current?  Please share your tips and suggestions in the comments below.

Image: Jakub Jirsak/

Julia Weeks

Julia is a skilled Recruiter with over 8 years of experience in sourcing, interviewing, and hiring within many industries globally. She works closely with hiring managers and job seekers to understand needs and desires, while offering guidance and ensuring the right fit. When not recruiting or writing, Julia enjoys spending time outside cycling, taking her dog for walks, or honing her sailing skills.