Human Resources Blog - Spark Hire

Survey Shocker: Where Candidates are Job Searching

Gone are the days of Help Wanted signs and circling job ads in the paper in red pen. Like the job market, hopeful candidates have entered the digital age hoping to find their next job opportunity. But a recent survey from FindEmployment reveals some surprising facts about how candidates are embarking on today’s job search online.

It’s no surprise that a majority of respondents stated that online recruitment platforms are their primary source for finding and applying to jobs, according to PRNewswire. However, social media as an outlet for the job search ranked very last among respondents, behind traditional mediums like newspapers.

Job candidates also identified personal research and contact as a significant resource in finding and applying for jobs. However, 41% of the respondents claimed that they used multiple resources in finding their next job opportunity, as reported by PRNewswire.

So what can your company take from this?

First, make online presence a priority. Create a web profile of your company on job search sites like Spark Hire. An online profile allows prospective candidates to follow your company, easily view job postings and apply. This is where candidates are looking, and this is where you’re most likely to be found by the most savvy, ambitious job seekers.

When it comes to your virtual presence, focus more on these online recruitment platforms than social media. Not that social media should be ignored. Post, tweet and Instagram for your clients, and direct job seekers from social media to your profile on the online recruitment platform of your choosing. But when it comes to actively recruiting and applying, the online job platforms are best.

Secondly, list your careers and human resources department contacts prominently on your website. The survey indicated that this was the second most utilized resource in the job search. With that, you need to make it easy for candidates to get a hold of you.

Finally, don’t altogether throw out traditional mediums for actively recruiting job seekers. While younger, tech savvy candidates will conduct a majority of their job search online, more experienced job seekers will still be using older resources, like newspapers.

Investing and exposing your company across a variety of mediums puts you in a position to recruit the best for your business. What’s more, the best platforms for finding job seekers in today’s job search don’t cost a fortune. These low-cost items ensure you’ll find the desired candidates at no great cost to your business. Make yourself easy to find in today’s job market today.

What are the things you’ve done to get your company noticed by job candidates? Let us know in the comments below.

Kathryn Randolph

Kathryn is a freelance writer currently living in Chicago, Illinois. She holds a B.A. in English Writing from DePauw University and has five years experience writing for major job search and higher education websites. When she's not writing for the web, Kathryn is hanging out with her new baby girl, traveling, cooking, reading and running. She believes that the perfect job is out there for everyone and hopes to help Spark Hire job seekers discover their career passion and pursue it.