While you may think of it as a convenient way to send your friends pictures as you go about your day, Snapchat can actually be an important business tool, particularly for hiring mangers. Companies are becoming increasingly dependent on Snapchat as part of their recruiting efforts. The app, which allows you to send quick pictures that then disappear, is a favorite of millennials. Because of high engagement levels, it makes it a perfect choice to add to your social recruiting repertoire. Here’s how some businesses are using Snapchat to recruit:
Let Employees Take the Reins
Social recruiting is a huge trend we expect to see pop up more rapidly in 2016. Many companies are giving their employees the reins as they do a “Snapchat takeover” for the day. Followers can then see what a typical day is like for an employee, and can get insight about the perks of working for that particular business. It’s a fun, relatable way to learn more about working for that company. The content is highly valuable, but it’s not portrayed in a sales-y way, so people are eager to engage with it.
You Can Let Candidates Take a Peek Into Your Live Events
Do you have an amazing company holiday party? Do you host an important conference each year? Snapchat from these events and let potential employees see what they could be a part of If they worked for you. Instead of writing press releases or e-mail blasts describing how amazing these events are, let users see for themselves. It’s a much more powerful way to communicate, particularly with millennials.
Give Them a Behind-The-Scenes Peek at Life at Your Company
Snapchat users love behind-the-scenes experiences, particularly with brands that interest them. Use Snapchat as a way to show people what really goes on at your office. How do people dress? How do you celebrate birthdays? Do you have a Friday at 5 ritual to get the weekend off to a good start? Show this on your Snapchat and let potential employees feel like they’re a part of the action.
Roll Out New Ideas on Snapchat
Instead of trying to organize a press conference and hoping that people show up, unveil your new ideas on Snapchat. It’s innovative, it’s fun, and it’s unusual.
Snapchat may be a great way to make ugly faces to entertain your friends during the day, but it’s quickly becoming a powerful recruitment tool, particularly when you’re looking to recruit millennials. Create a plan for how you’ll utilize it well and you’ll find that it’s an easy way to engage both active and passive candidates.
Have you tried using Snapchat to recruit talent? Tell us about your experience in the comments!