Employees are the key factor in business success. Without them, your company cannot operate efficiently nor can it grow or further develop, for that matter. It’s no secret that the more you want to expand your business, the more employees you’ll need. They do the work to turn corporate decisions into reality. However, if you want your business to be truly effective, you’ll need good employees.
People who are engaged, productive, efficient, and have amazing talent will be the main force that drives your business forward. Unfortunately, finding such people and encouraging them to work for you isn’t as easy as business owners tend to believe. As a matter of fact, you’ll have to go the extra mile if you want to recruit the best and you’ll need a big, well-developed recruitment campaign to achieve that. With that in mind, here are a few ways you can create a big recruitment campaign to expand your business:
Create a great plan
Every time you need a large-scale recruitment campaign you need to create a plan for it first. The main reason is that you need to determine where to start and how to approach potential candidates. What’s more, you need to determine which recruitment channels to target and how to craft your messages.
However, before you can go on with all of that, you must first determine your organizational needs. As an example, how many employees you’d need to successfully expand your business? What type of skills, experience, and qualifications do new hires need to help with the expansion?
All of these questions should be an integral part of your plan. If you don’t think things through before you begin, you’ll most likely end up just wasting both time and resources. Needleless to say, a good plan is required to help guide you through the entire recruitment campaign, and help you make the most of it.
Consider recruitment marketing
Today, we live in a primarily digital world. What that means is that you cannot disregard a digital approach to almost anything these days. That being said, a good addition to your recruitment campaign would be recruitment marketing. Ideally, you should treat potential candidates for your job offerings as your ideal customers.
The only difference is that you’re not trying to sell products or services to them but instead encourage them to work for you by promoting your company culture, work environment and conditions, employee benefits, and growth opportunities.
By having a digital approach to recruitment, you’ll ensure that more people actually see your open job positions, as well as that they’ll be able to familiarize themselves with your offers. A good place for your recruitment marketing campaign is social media, especially since younger generations spend awfully lot of time there. More precisely, LinkedIn is an ideal social network for recruitment efforts.
Consider the costs
One of the most important aspects of running a large-scale recruitment campaign is finances. Every endeavor of similar proportions is bound to cost a lot of money. One thing you certainly want to avoid is running out of funds for your recruitment campaign midway. Therefore, make sure you consider the costs, as well as that you determine the best way to fund your business. In other words, you may have to consider getting funded through lending or lines of credit.
You can get better informed on how to get funded on such occasions here. In any event, you’ll need resources to get the most out of your recruitment campaign and you don’t want to run out of funds at any point during the campaign’s lifetime. That’s why you must consider the costs beforehand, and ensure you have the means to see it through to the end. Otherwise, you’re at risk of ruining all the efforts you’ll make and ensuring your campaign turns out to be an utter failure.
Focus on cultural fits
A company’s culture is a vital aspect of both recruiting and retaining employees. People, nowadays, want to work in an environment they feel they belong in and they want to be surrounded with coworkers that share their ideas and opinions.
That being said, developing a company culture that will foster an ideal environment for your employees is your first priority. After that is said and done, you can focus on hiring ideal cultural fits who will match your company culture, way of thinking, and way of getting things done, among other things.
The fact of the matter is that no matter how skilled, talented or qualified a candidate may be, chances are that you’ll experience a turnover with them if they aren’t a cultural fit for your company and turnovers are costly inconveniences you most definitely want to avoid. Therefore, even though you’re planning a big recruitment campaign, you can’t afford to not be specific where it matters the most.
Expanding a business through recruitment is always a good strategy. However, you cannot and should not expect that people will jump the gun to work for you as soon as you start posting job openings. Instead, focus on encouraging them by portraying your company and your job openings in the best way possible through well-designed and well-planned strategies.
About the Author
Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmark blog.