Video interviewing has become a critical component of talent acquisition. In our 2018 report with HR.com, The Pivot to Video and Interview Platforms, just over half of all organizations surveyed reported using some form of video interviewing.
Among larger firms (1000 or more employees), the proportion rises to 62 percent. And even among small firms (with less than 100 employees), more than one third (36 percent) use video interviews as part of their hiring process.
It’s clear many hiring professionals know video interviews improve the overall candidate experience and drive better relationships with talent. However, video interviews are often overlooked when it comes to relieving complications occurring within the hiring team.
Video interviews offer an opportunity to decrease countless challenges and frustrations by improving communication and collaboration for the entire hiring team. Here’s a breakdown of how video interviews succeed in getting your team on the same page and prevent hiring process missteps:
Prevent candidate mix-ups
Hiring should, when possible, be a collaborative process. Of course, members of your hiring team will be involved in different parts of the hiring process. If there’s a communication breakdown, a candidate mix-up could occur.
For example, while discussing the attributes of a potential hire, it becomes clear certain elements were not translated accurately from one evaluation to the next. At the critical point of making a final decision, you find a fellow hiring manager is thinking of an entirely different person.
Video interviews enable everyone on the hiring team to review the exact same interview and post clear comments where everyone can see, removing this confusion from the equation. You can also pull up the interview — whether live or one-way — to review together. This ensures agreement about which candidates to advance by getting feedback from all stakeholders.
Connect busy team members
The elusive team member is a common hiring process challenge. Of course, it’s not a deliberate disregard for the process. Scheduling conflicts sometimes make it impossible for everyone to be in the same place at once. When this occurs, decision-makers rely on interview notes rather than experiencing the candidate’s exact responses, mannerisms, and conduct first-hand.
That’s likely one reason more hiring teams turn to video interviews. We found, in our previously mentioned report, nearly half (49 percent) of hiring teams that use a dedicated video interview platform benefit from asynchronous interviews.
This feature eliminates hiring process delays due to the scheduling conflicts of an elusive decision-maker. In fact, anyone on your hiring team can take part in interviews regardless of their location so scheduling around business trips and meetings is no longer a conflict.
Make up for missed “in-person” impressions
Reviewing a candidate in-person early in the hiring process helps your team assess for important qualifiers that don’t translate on paper. Unfortunately, not everyone who’s responsible for final hiring decisions can be present in the early screening process. This makes it difficult to factor in impressions of soft skills, cultural fit, and personality traits.
Video interviews put all hiring team members on the same page by making the process more personal and accessible. With everyone reviewing the same interview, whether live or recorded, every decision-maker has the ability to capture critical in-person impressions and make fully-informed decisions.