Human Resources Blog - Spark Hire

4 Types of Video Content Your Business Needs Now

So you’ve read about the benefits of a video recruiting strategy, and now you’d like to encourage candidates to send video content. You’d also like them to feel open and comfortable about submitting video resumes, and participating in video interviews. The best way to accomplish this is for your business to create its own video content. Video content bolsters your online recruiting efforts by setting an example for recruits, and by furthering your company brand. Here are 4 types of video content that your business needs to attract more talent online.

#4. Videos about Job Openings

Assure candidates that you love video resumes by creating videos about your recruiting process, and current job openings. A video about your hiring process, from video resumes to video interviews to getting hired, can provide candidates with a great idea of what they can expect from your company. This video also doesn’t have to be updated too frequently.

You could also post a video with details about current job openings. While this content will have to be updated more frequently, it’s a great way to lend a personal touch to your online recruiting.

#3. Videos about Company Culture

Candidates want to know what work will be like on a day-to-day basis at your company. Show them by putting together a video to help your online recruiting. Pack it full of your favorite things about work: the friendly receptionist, bagel Wednesdays, people working on projects, and footage from community events. Just remember: an effective recruitment video is 30 seconds to 2 minutes in length.

#2. Videos via Social Media

Online recruiting videos don’t just belong on your company website. Encourage a candidate desire to video interview by posting video content to social media sites like Facebook, Twitter, and LinkedIn. Post content explaining video interviews anywhere you advertise job openings.

This “off-site” video content can link back to videos on your company website. It can also be shorter, more spontaneous video content. Did someone break the printer, to hilarious effect? Is your sales team having a great celebration after meeting its goal? Shoot 30 seconds of video and send it out to potential hires. They will learn what your company is all about in real time, and be more comfortable in their video interviews.

#1. Videos about Your Brand

Company brand is one of the most effective tools you have to acquire top talent. The above video content contributes to your company brand (all content you make does). However, it is important to show top talent how your company brand functions in the marketplace. Candidates want to work for a fun company. They also want to work for a profitable, inventive, and socially conscientious company.

Promoting your company brand via video content can show candidates all these great aspects of your company.

What video content do you use to help your online recruiting strategy? Does it help candidates become more comfortable with video interviews? Let us know in the comments below.

IMAGE: Courtesy of Flickr by woodleywonderworks

Kristin Anderson

Kristin has a B.A. in English from the University of Iowa, with an emphasis in creative writing. In her free time she enjoys long walks, kitchen adventures, and making puns.