Human Resources Blog - Spark Hire

4 Ways Video Interviewing Can Increase Your Company Brand

Thanks to the Internet and social media, hiring has become a brand new world. All puns aside, however, online technology is making it easier than ever before to maintain an attractive and consistent company brand. These are the kind of brands which attract the top-tier talent your company needs to compete in the marketplace. Best of all, video interviewing can become a major component to not only finding great people, but also enhancing your brand.

You can start branding your company as a great place to work as early as the video interview. Interviews are a two-way street and candidates want to find out more about your company. They’re looking to find out not just what tasks they will be performing, but what life is like between the office walls. Video interviews can help your company brand itself as a workplace where great candidates can thrive.

Here are just a few ways video interviewing can help your company brand stand out from the pack.

Make Your Company More Personal
While a great website with top shelf information about your company and its culture will be an asset, video interviewing will allow you to get more personal in your approach to establishing your brand. A great company culture section on your website can let candidates know a bit about what it’s like to work for the company. Is it laid back or is it more formal? What are the perks of working for your organization? All of this should be found easily on your branded website.

Video interviews allow you to back-up the words you have written on your site and in your recruiting information. Unlike your static written information about your company and its culture, the power of video allows you to directly address candidate concerns. With video interviews you can make a more personal connection to the candidate earlier in the hiring process, and focus on only the candidates who will enhance your company brand and corporate culture.

Show How Creative You Are
Using online video interviews in the hiring process shows that your company is willing to think outside the box. You are showing potential applicants your company is willing to embrace creativity and look at problems in new ways. This will brand your company as a more creative and open place to work, a place where new ideas are welcome. This in turn will attract more creative candidates to your company, individuals who are looking to use their ideas to enhance your workplace.

Display Your Efficiency
No one wants to work for a company full of inefficiencies. If your company doesn’t put a premium on competency, even the best corporate culture perks aren’t going to make much of a difference. Branding your company as a well-organized and capable place to be will nab you top employees tired of losing time and energy to inefficient processes.

Video interviewing streamlines the hiring process by saving employers both time and money. Instead of flying out candidates for interviews, they can instead utilize online video and still maintain that personal connection. For candidates, video interviews are easy to fit into even the most packed schedule. This brands your company as an organization willing to adapt to new paradigms in order to accomplish things more effectively.

Demonstrate How Tech Savvy You Are
Despite the fact that video interviews are extremely intuitive to use, they will also brand your company as a tech savvy organization. Adopting online video interviews in the hiring process will show candidates right out of the gate your company is willing to embrace new forms of online media in order to get the job done.

With today’s increasingly digital landscape, businesses who ignore the online environment do so at their own peril. By embracing video interviewing, you effectively brand your company as a tech savvy organization. This, in turn, will attract the tech savvy candidates your company needs to stay on the cutting edge.

A good company brand can be the difference between attracting good candidates and attracting superstars. Video interviewing can be an easy way to quickly get across a smart company brand which will nab you the hires your company needs to thrive.

What are some ways you can use video interviewing to brand your company? Share in the comments!

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Heather Huhman

Heather R. Huhman is the Career & Recruiting Advisor for Spark Hire. She writes career and recruiting advice for numerous outlets, and is the author of Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle (2011), and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010).