Though the concept would have been unheard of even a few years ago, video interviewing is quickly changing the hiring landscape. Not only does it reduce costs, but it also makes it easier to interview candidates from all over the country, regardless of where your business is located. This opens up your company to a wider pool of talent, thus helping you to put the best person in an open position. Video interviewing is also a powerful recruiting tool when you’re looking to talk directly to millennials, here’s why:
Millennials know and understand video
Today, everyone can produce videos. If you have a smartphone, you can record, edit, and upload your own content for the world to see on a variety of platforms. This is something millennials are inherently comfortable with, so using video technology during interviews is second nature to this group of candidates.
Millennials want to work for a company that embraces technology
Millennials have grown up with technology. It’s a part of life for them, and they want to work for a company that embraces it. Incorporating video interviewing into your hiring process is one way to do this. Prove that your company isn’t a place that continues to do something “because that’s the way we’ve always done it” and you’ll be able to win over the millennial group.
Use video interviewing to let star candidates shine early on
Bringing people in for in-person interviews takes up a significant amount of time and energy. Video interviewing can help cut down on the complexity of the process by allowing you to pre-screen candidates. For example, you can ask everyone to record answers to three or four simple questions. From there, you can view the questions and choose to interview only the 10 or 12 most qualified candidates based on the answers they recorded.
It benefits different personality types
Video interviewing can also make more introverted candidates feel at ease. Instead of feeling as if they have to spit out an answer right away, they can take their time recording a response, and can re-record it if necessary. This is often a major relief, as interviewing can be extremely nerve-wracking.
Video interviewing has the ability to make life much easier for hiring managers and candidates alike. Not only does it show potential employees that you’re interested and invested in technology, it shows that you value their time and want to make the hiring process convenient for them. This becomes important when recruiting top tier talent.
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